The Massena Arts and Theater Association, Inc., (“MATA”) is a 501c(3) non-profit organization dedicated to the preservation of a historically significant venue where theatrical, film, and cultural events are presented year-round to foster a deeper appreciation for performing arts in the greater Massena area.
Until its permanent shut-down in 1995, the Theatre played a pivotal role in drawing people to the downtown area (“Downtown”). Despite several changes in ownership, the Theatre has remained sadly empty for over twenty years; its marquee no longer lighting up Main Street. As an “anchor” building, the Theatre’s restoration is crucial for the planned revitalization of Downtown.
The Theatre will function not only as a movie theater, but also as a venue that offers small theatrical productions, musical performances, lectures, and other cultural events. A vibrant theater will serve as a catalyst for the creation of new cafés, restaurants, and shops in the downtown area, further attracting people from in and around Massena to Downtown.